Transpired he endured losing against Grimsby. He weathered an important European final against one of the worst Tottenham teams in living memory. He could survive losing at home against domestic rivals, a lowly league position, an unwavering system, squandering some of the club’s best homegrown talent, a poor winning percentage, calling his team the poorest the club has ever seen. But there was one adversary with whom the Portuguese coach was not permitted to dance. You come at the sporting director, you had better succeed.
Regrettably, like many a top-flight right-back in Blackburn’s title-winning campaign, the coach took on Jason Wilcox and seems to have failed. Even the most distracted of readers can see the irony here: a coach who frequently berated his squad for losing one-on-one duels crumbling when confronted by the white heat and formidable presence of one of the Premier League’s most intimidating sporting directors.
In truth, this whole painful saga appears to portray the director in a different perspective. It may have been easy, given his nine months in a similar role at Southampton, to view him as merely a functionary within the club's structure: an individual who owed his position largely to his friendship with ex-colleague a fellow executive rather than any demonstrable skill. How wrong everyone was. In brilliantly outmanoeuvring the club's celebrated head coach, as he outmanoeuvred the hapless a previous executive before him, Jason Wilcox has demonstrated as one of the sport’s strategic masterminds: a tactical intellect of which United’s mid-table rivals are now justifiably concerned.
To illustrate, it was the director , after being involved in the hierarchy that hired the rigid 3-4-3 advocate the coach in the first place, was instrumental in trying to persuade him to ditch his beloved formation. Unsurprisingly, these entreaties met a certain resistance. But perhaps such directives hold greater authority when issued by a man with the impeccable football pedigree of Jason Wilcox, holder of three England caps and a contributor to a title-winning side from 31 years ago.
Maybe eventually he may be persuaded to explain his thought processes to the rest of us. Maybe one day he might be asked regarding why the coach is walking away with full compensation, with no penalty clause in place. The director speaks rarely publicly, and with very good reason. The real thinkers in football – individuals such as him – simply operate at a level beyond our own prosaic understanding. Were he to speak, most likely we would perceive would be ultrasonic blips and complex calculations. Wanting is not equivalent to being ready to comprehend it.
But of course, by focusing our attention on Jason Wilcox we overlook the true genius behind the club's current leadership. Jason Wilcox is, in reality, merely executing the commands of his line manager the billionaire owner, who privately has emphasized his desire for a four-man defense. It is reported, Ratcliffe has also proposed deploying the forward in a wing-back role. The owner is eager for United to embrace analytics and analytics. Per reports, in an executive meeting soon after his minority ownership, he declared that United’s style to football “will be decided by this group”.
After all, Ratcliffe is an expert in these intricate footballing stuff, leveraging his previous experience in industry and yachting. Most importantly he remains incredibly rich, and it is known, the wealthy are the best of us: more perceptive, sagacious, more tactically astute, fundamentally better. Who else would you trust to manage a strategic plan of cost-cutting, the building of a new stadium that appears a lot like an abstract design, the acquisition of Benjamin Sesko?
This is a trend we are increasingly seeing at the elite levels of the game. Historically, clubs foolishly entrusted big footballing decisions to subordinate staff like managers, talent spotters – even footballers. Perhaps it was once feasible for an up-and-coming, visionary coach with ideas and drive to join a club and implement their plan through to completion. Yet how many companies have such individuals set up? What number of mass redundancies have they overseen? Better by far to invest genuine authority where it rightly belongs: the leadership tier, the casually dressed executives, the guys with the jaw-dropping LinkedIn profiles. It is wiser to decide the tactics in the boardroom and hire a coach who will adapt their methods accordingly. If managers were once chefs, they have become more like delivery personnel: not creating the food, yet finally accountable if it arrives cold or leaks out of the box.
In the meantime, their job has become less about defining the vision and more about selling it: the receptionist of the operation, the visible figurehead for a club they have minimal power to influence. A coach at Chelsea takes a squad of literal children into the Champions League and wins domestic cups, and effectively is dismissed for talking. A manager at Celtic sees his reputation ruined while the people who appointed him live to blunder indefinitely.
And possibly in a small way this represents neoliberalism at work: the elevation of a gilded elite who are infallible, whose decisions remain sacrosanct, whose errors can always be sacked away without explanation. Appoint the 3-4-3 coach and then dismiss them for using excessively that system. Hire the process guy and later discard them for taking excessive time. And most importantly show gratitude; for your modest season ticket price rises, for your new summer signings, for the fact that the grownups – regardless of their expertise – are in charge.
A tech journalist and AI researcher with a passion for exploring how emerging technologies impact society and business.